Regardless of how far you think your sphere of influence may reach, the fact is that if you have a local business, your firm draws clients from an ultra-specific geographical area, probably based on your office or business premises.
Now, between the ever-evolving search engine changes, and the increasing number of competitors, getting your website noticed will require an impressive feat of strength.
However, it does not need to be so; rather than focusing your energies on global search optimization, put your times and effort into improving your local SEO strategy.
While global SEO is still vital, Hubspot asserts that more than 50% of clients who conduct local searches on their smartphone visit a store the same day.
Now, if your business’s visibility is not ranking highly in your area, your brick and mortar business could be losing a lot of potential clients to competition.
While a majority of the SEO practices still apply even today, we shall highlight a few recommendations that should optimize your local SEO.
1. Create and Optimize Your Google My Business Profile
Google My Business (GMB) is hailed as the cornerstone of Local SEO.
GMB is free and handy in improving your local SEO. It’s not only a good way to optimize your business but having a GMB listing will allow your business to show up on Google Maps for local searches.
Claiming a GMB listing is just a part of improving your local SEO; you will need to optimize the listing.
Some of the tips you can use for optimizing your GMB listing is filling out the information correctly, fill as much data as you can, including logos, business hours, acceptable payment methods and more.
2. Ask For Genuine Reviews
According to Brightlocal, 85% of potential clients trust reviews as much as personal recommendations.
Having said that, we strongly advise our clients to desist from soliciting reviews as they are not only unprofessional but a vice that may land you into problems later once clients or Google discovers what you’ve been doing.
Instead, you ask your customers to leave genuine reviews of the whole experience.
Genuine reviews will not only boost your online profile but encourage more clients to buy from you.
3. Optimize for Voice Search
Voice search is increasingly becoming popular and will be the next big thing in the local SEO domain.
Therefore, it’s essential that you tailor your SEO content to accommodate more of the voice searches.
Hint: A majority of the voice searches are long tail keywords and usually take up a conversational tone.
4. Localize your Content
Assuming you’re in the real estate in Illinois, what benefit would it serve to rank for real estate policies in Birmingham or Perth?
See, there is nothing that can beat authoring content that resonates directly with your clients.
Rather than discussing the general news or events as the big fishes do, cover the local news, local vents, charities, and so on.
For instance, SEO in Schaumburg, Illinois will allow you to tailor your content to the needs of your Illinois locals; you’re likely to get more visible and retain relevancy around your potential clients.
5. Mobile Optimization
Nearly 90% of the population has a smartphone.
Better yet, more people are shifting from using desktops to mobile phones when performing searches.
Now, if that’s not a reason enough, Acquisio asserts that 75% of all mobile searches with local intent usually result in offline visits within 24 hours.
Mobile optimization is not limited to:
• Faster load speed
• Large and readable fonts
• Intuitive interface
6. Home in on Local Keywords
As we mentioned earlier, local keywords are the key to your success.
What are some of the words that locals use? What are the popular phrases they use?
If you can target the local keywords, your business can easily rank, and this translates to greater revenue.
Therefore, rather than targeting broad and ambiguous keywords, target ultra-specific keywords that are relatable to your local audience.
7. Use Location About Us Pages
Assuming you have an outlet with several chains, we recommend that you create an individual about us pages for each premise.
Rather than using a single About us, create multiple About Us pages and include the specific details for each premise.
However, if you only have one premise, you can create a single page, but with relevant information.
8. Capitalize on Online Directories
There are plenty of online business directories that will get your business out there.
Getting listed with Yelp, Foursquare, MapQuest, and YellowPages and others will not only help in getting your business visibility but also improve o the local SEO.
While at it, it’s always crucial that you provide accurate information regarding your business.
9. Building Links
As we mentioned in the beginning, we are not trying to reinvent the wheel as much of the traditional SEO still works.
Link building, in particular, in one such SEO technique that has a huge impact on your local SEO.
It’s crucial that any retailer builds a strong backlinking profile as it remains one of the relevant ranking factors.
However, you need to source your links from authoritative sites, and it does not come easy.
While you can DIY for the other recommendations, this is one technique that we recommend is out-sourcing to the SEO in Schaumburg, Illinois experts.
10. Creating Dedicated Pages for Each Product/Service, you offer
Though it’s tempting to lump all your pages on a single page, always resist doing so. Instead, dedicate individual pages to individual products.
The benefit of using dedicated pages is that search engines will see your brand as an authority in a specific area.
Like the about pages we discussed you could create a dedicated page for every product. For instance, if you do digital marketing, create a dedicated page for ‘Digital Marketing Illinois”.
Now you have an idea of how to optimize your business for local SEO.
Carefully follow the steps above, and hopefully, your website should be at the top and revenue should start to flow pretty soon.