China’s fitness market is expanding at a very high speed.

This trend has been encouraged by the large, active Chinese millennial population who subscribe to fitness classes and gym memberships. The government also encourages China’s fitness boom. The government has unveiled a five-year plan for the fitness market. It will spend 1.5 trillion yuan ($225billion) to increase its citizens’ fitness and fight obesity. This plan is primarily for teenagers who will likely continue these fitness habits into their later years.

China’s Fitness Market

China’s fitness and sports market has experienced rapid growth. From 500 gyms in 2001, to 49.860 clubs in 2019, (mainland China), the number of fitness clubs has risen by almost 50%. Nearly 400 million people participated in an exercise in 2019. This indicates that there is huge potential for local and foreign fitness companies to expand into the Chinese market. The growing demand for athleisure (Athletic & Leisure), sportswear in China, and the increasing health awareness in China are some of the reasons why there has been an increase in the number of people exercising and joining gyms.

China’s fitness industry has seen a steady increase in popularity over the years among all social classes. However, it is particularly popular with the Chinese middle-class who are more concerned about a healthy lifestyle. The number of fitness studios is on the rise, especially in larger cities like Shanghai, Beijing, Hong Kong. Fitness apps have seen a rise in downloads. This is a result of social distancing caused by the COVID-19 pandemic.

First-tier cities like Beijing and Shanghai are home to most fitness enthusiasts. Fitness apps have played a significant role in increasing the popularity of exercise across the country. This has led to an increase in health awareness and a greater interest in fitness as a lifestyle. It is a trend that is heavily supported by Chinese influencers via social media. According to Ibis World’s report, the industry saw a 4.4% increase in annual growth between 2015 and 2020. According to estimates, the Chinese fitness industry will generate approximately. In 2024, $6.2 billion US

Sportswear is a segment that has been performing exceptionally well. China’s market for sportswear is expected to surpass that of luxury goods by 2020.

Due to an increase of disposable income and growing awareness about the benefits of sport, there is a greater demand for fitness centers. These cities, particularly in China’s larger cities like Beijing and Shanghai were the first to open fitness centers. China’s fitness centers are maturing and becoming more focused on brand image and value. These fitness centers target different client segments. To suit different consumer needs, fitness centers can be divided into three types: high-end, mid-class, or budget-friendly.

Why is China’s fitness industry booming?

Most fitness clubs are located in developed regions. The largest markets for fitness clubs are in advanced cities like Beijing and Shanghai. These cities are often used to test new concepts for studio brands. The fitness industry is fragmented because many gym operators offer a variety of services.

Yoga and dance sessions are very popular in China

Yoga is worth more than $88 billion worldwide. The industry is projected to grow to $215bn by 2025. China’s revenue reached 25.4 billion Yuan in 2017 and was 46.8 billion Yuan (or $6.6bn/PS5.3bn). In 2020, it reached 46.8 Billion Yuan.

Since March 2020, there has been a spike in searches for Chinese in Chinese search engines. This could indicate that the coronavirus may have sparked Chinese interest in yoga. These may be people trying to find ways to keep healthy and active during the lockdown or to cope with it. People who practice Yoga after the pandemic are more likely to keep practicing it, even though the demand may be lower than usual.

Because Yoga is a popular activity in China, it is a great way to reduce stress, improve your health and stay fit. Many fitness centers offer a variety of Yoga and dance classes. These activities are very popular and in high demand. Although there are Cardio and Bodybuilding sessions in Chinese fitness centers there is not as much demand for Yoga and Dance.

Online fitness has increased due to the Covid-19 pandemic, along with online Yoga, which has also been benefitted from the lockdown. The result is that a lot more videos of people, particularly KOL, who promoted fitness exercises and sportswear, have gone viral on Chinese social media platforms like Douyin/TikTok or Xiaohongshu.

Source:

Fitness

DaxueConsulting

marketing2China

By peter

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