Backlinks have always been precious for businesses trying to enhance their ranks in major search engines, however the ways backlinks can be utilized are continually evolving. Immature search engine algorithms straightforwardly favoured sites with more links pointing to them over sites with fewer links, however to increase the web experience for the average user as well as curtail the practice of backlink spamming, Google has designed a much more sophisticated algorithm.
Backlinks are still an essential component of search engine optimization, however in order to build your authority without suffering a penalty, it’s significant to allow a secure as we natural-seeming backlink profile.
In the past it was simple: the more links, the higher PageRank. This isn’t the case anymore as Google makes regular updates as well as enhances their algorithm. These types of links are still vital as well as they always will be, but with a new focus on the user experience, Google is searching deeper into what these links are, where they come from as well as whether or not they matter to the reader
Which Sites Should You Focus On?
You know what not to look for in your backlinks, however now it’s time to seek out high-quality sites. High-quality sites have a few major characteristics:
- Significant information
- High Authority
- Strong traffic as well as a high number of followers on social media
These are tricky to receive backlinks from, however it’s worth the time and energy as long as they are applicable to your readers. Focus on websites that fall into your niche. You always offer your readers with relevant links, so make sure that the backlinks you are receiving point to content that is helpful to those readers as well.
Practices Which You Should Avoid
First, let’s take a look at what you should not be doing. If you can avoid the most common “dangerous” backlinking practices, you’ll be halfway to building a backlink profile that is safe, natural, and valuable for your brand.
In the SEO, you receive what you pay for, and if a backlink building offer sounds too good to be true, it probably is. Cheap backlink companies have a habit of building links from low-quality sources, which may obtain you penalized as well as take your campaign back to square one.
Don’t pay for your links directly. Google’s official policy is that purchasing or selling backlinks for the purposes of improving page rank is a violation of their Webmaster Guidelines.
It’s fine to exchange a link or two with another company while it’s relevant, but if you have too several links reflecting each other, Google will take notice as well as penalize you.
Don’t rely on directories. Some directories, like very specific industry-related ones, are okay to utilize as part of your plan, however avoid article directories or anything that looks like it’s low-quality.
Don’t repeat your “signature” all over the web. Google detects instances of repeated language, so if you use the similar company description or author bio to accompany all your backlinks, you won’t build as much authority.
How to Build High-Quality Backlinks?
A natural and beneficial backlink points to relevant as well as high-quality content. While you craft your links, consider these key tips:
Diverge Your Anchor Text – Utilize descriptive text that tells the reader where they’re going. Highlight keywords that match the content on the webpage you’re linking to. Try incorporated a branded link as well to spice things up, just don’t repeat continually.
Link to Multiple Pages – You can consider driving every backlink straight to your homepage, but don’t do that. Makes links that point to inner web-pages as well. Remember though: they require being relevant.
Choose Sites with changing Pagerank – In the interest of emerging natural, don’t fill your profile solely with high PR sites. As long as the quality is good, they don’t require to top the charts every time. This will aid keep things balanced.
Don’t be Afraid of NoFollow – While it’s true that Nofollow links don’t add any “link juice” to your SEO, they are still significant for a balanced profile. They also make opportunities for referral traffic to your site.
This is all well as well as good, but how may you control these aspects of your backlinks? I’m glad you asked.
Here are some great ways to build links that ensures you to select how as well as where they appear:
Press Releases and Social Media
If you write a post on something current as well as new, a press release can be a great way to promote it as well as spread the word. Crafting a press release that is short as well as enticing will convince others to click the backlink to your site to read more.
The same goes with social media like Facebook, Twitter and LinkedIn. These sites only provide Nofollow backlinks, however the sheer amount of potential for promoting your website is enough to warrant your attention.
Guest posting on other blogs not only helps you raise your network, but it also helps you to craft your own content as well as earn a backlink to your site of your choosing. Search other blogs in your niche and reach out to them for guest posting opportunities.
They receive enormous new content, and you get exposure and a backlink to your site.
Examining Your Backlink Profile
All of this may seem like an imperceptible web that you may only hope is structured correctly, but you don’t have to wonder anymore. By using various tools, you can find out precisely which backlinks are pointing to your website, and you can find out what influencers your competitors have been getting backlinks from.
When you’re discussing a topic in a forum, or commenting on a post, you may utilize that as an opportunity to input a backlink to your site. Be careful with this, though, because you may be flagged for spam if you’re too pushy. That being said, if you read an amazing post as well as you wrote something similar, mention that in the comments as well as invite the author/readers to come find out your post on that topic using a link to the webpage.
How do you guarantee a natural backlink profile? Which Sites Should You Focus for backlink? How to Build High-Quality Backlinks to increase website ranking?
Author Bio: Naveen Kumar is a well-known SEO expert and author. Presently, he is working in JDM Web Technologies, which is a one of the top SEO companies in India. His passion for learning the latest best SEO techniques has helped him to reach the position where he is working today. He keeps on learning the latest SEO trends and tactics, which helped him to become the senior SEO expert in such a top SEO company.