As the internet became more widely used, so did the amount of video piracy. Content security solutions like video watermarking are now a matter of course for creative studios.
As a result of these security measures, content providers have suffered significant losses. There are a variety of ways to capture SVOD DRM protected content, the most common of which are in-theater recordings, Blu-ray and DVD copies, and streaming recordings.
Piracy is a business model for those who want to profit from selling goods and services that are not authorised by their original owners. They raise funds in a variety of ways:
Making money by uploading pirated content
People who post stolen content on pirate websites are often compensated. Cyberlockers, companies that host digital content online, generate the vast majority of the money generated by web traffic.
As with most other online content sites, pirate websites charge for advertising space on their pages. Scammers frequently use branded campaigns to trick ad networks into displaying their ads. This strategy allows them to profit from both ad impressions and the number of times pirated content is viewed (if advertising is present within the audiovisual file itself). Additionally, there are techniques like “Pixel Stuffing” in which an ad is displayed in an unobtrusive manner on your website, but it still counts as a legitimate view.
To third parties, the personal information of users is sold.
Third parties such as ad networks that track consumer behaviour can also buy and sell user profile data collected by pirates.
Streaming devices that can display pirated content are also available for purchase online. These gadgets are particularly popular amongst the younger demographic.
Extravagant membership in a club
Pirates can also be hired to host illegally obtained content for a monthly fee. Netflix-like, but without DRM or video watermarking.
An app store’s user experience can be used to sell additional services to broadband providers. In terms of revenue generation, this is the most advanced method. Repackaged and resold as a genuine package with a proper logo, these services are resold.
The use of forensic watermarking, on the other hand, may serve to discourage or identify these types of activities. Law enforcement agencies can be notified and appropriate action taken against the perpetrators of content leakage. If a distribution channel or user account is found to be infringing, the content provider has the option to disable it.